Sellers Guide: The Overlooked Marketing Item

If you are thinking of selling your home, there is one aspect of marketing your home that is more important than any other. It is one that if not done right, could cost you tens of thousands of dollars at the end of the day.

You might be thinking to yourself it is probably one of the big ones. The home has to look good, is it the staging? The property has to read well, so is it the listing description? It's all about getting eyes on the home, so it has to be the websites that the listing will be featured on? Strike 1, 2, and 3, you're out! It's the ASKING PRICE of the home that is most important!

Many people don't think of the asking price of their home as a marketing tool in the first place, nevermind the most important one. However, if you are selling your home you have to understand the role of the asking price in the process. A good agent will tell you, more than any other feature, this is what will make your home stand out from the crowd or have it fall out of favour and frustratingly sit on the market.

A great piece of property that's priced properly will attract more potential buyers. This means potentially more money in your pocket when you sell as it creates a situation where there are more competitive offers. Even if your property has some issues or drawbacks, the right price can help to get eyes on your home and eventually sold, that is the power of the list price.

While a seller's instinct is often to leave "room to negotiate", a mispriced home will get passed over by buyers. These properties then tend to be forgotten about and then find themselves in the bargain bin down the road labelled price reduced. That's why a critical step in selling your home is deciding on the right listing price.

Here at Jump Realty, all of our agents can help you pinpoint that perfect list price for your home. They’ll give you honest advice on what course of action is best for you in their professional opinion and will always put taking care of your best interests first! With offices in Windsor, Tecumseh, Kingsville, and Chatham, no matter where you are a Jump agent is ready to help. Please contact us for any housing needs and let us give you a better real estate experience!