Sellers Guide: The Importance of Your Listing Price

If you are thinking of entering the Windsor real estate market as a seller, there are quite a few steps you’re Windsor REALTOR® will want to go over with you in regards to marketing your home. We’ve talked about people searching for houses for sale in Windsor and the importance of first impressions. When people are looking for Windsor homes, they look at things like photos of course, you have to like the look of a home. However, there's one aspect of marketing a home that shouldn’t be overlooked, and it’s something that could cost you thousands. It’s not the staging, or the listing description, or even the website it is on. It’s the listing price of the home.

When people sell their home, many overlook or don't even think about the listing/asking price as a marketing tool. As a seller, it is important you understand the role of the asking price. Almost more than any other feature or selling point, the listing price can either make a property stand out from the rest or it could cause the property to sit on the market for months with little attention.

There is a correlation between a property and it’s price. A well priced, highly desirable property will catch the eye of other agents with clients looking to buy and in turn attract more potential buyers. The more buyers, the more money that may end up in your pocket. Even if the property has issues such as previous uses, location, etc. if the price is right, it can help to get that home sold. In addition, for the right type of home, a good asking price could convey ideas of exclusivity and luxury.

While it may be your instinct as a seller to leave "room to negotiate", a home that is priced poorly will get passed over and overlooked. There is an even worse outcome, your mispriced home could be used to sell similar properties that demonstrate better value. So now it is overlooked and used as an example to show there are better options. That's why a critical step in selling your home is deciding on the right listing price.

Here at Jump Realty our agents will give you honest advice on what course of action is best for you in their professional opinion and will always put taking care of your best interests first! With offices in Windsor, Tecumseh, Kingsville, and Chatham, no matter where you are, a Jump agent is ready to help. Please contact us for any housing needs and let us give you a better real estate experience!